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Jepara is synonymous with the craft of furniture. Furniture craft has now been developed into the industry, especially the furniture industry. Furniture industry in , not only to meet the needs of domestic market, but also serves the international market. Embryo industry has emerged since hundreds of years ago so that convergence industry conducted geographically with supporting industries that we know as a cluster Industry. If in terms of turnover and number of workers involved in it,  is the cluster in Indonesia.

The development of handicrafts carved in , supported by the positioning, differentiation and strong brand of . Triangle positioning, differentiation and brand are the core of the strategy which is run by a local.

Positioning is about how we position our products in the minds of customers. Positioning must be supported by strong differentiation. If the proper positioning is underpinned by a strong differentiation, with its strong brand equity will be formed. According to our observations, the precise positioning statement for the is “the Furniture Center of Indonesia” or Furniture handicraft center in Indonesia. And it will support Indonesia as The Best of Furniture Handicraft Wholesale Marketplace.

During this time, in the minds of customers as the center of the impression furniture craft. Not imbedded in the local market only, but also in the international market.

Even in the international market, furniture products from furniture known as quality, with fine detail and finishing. Plan for positioning as the center of furniture, it means that all stakeholders furniture craft must maintain the image that has been ingrained in the minds of customers. Furniture is the most sculptural media generated by the industry in furniture.

Each month, able to produce an average of 400 containers of furniture furniture for export markets. Export capacity is typically increase around the month from September to March to 600-700 containers to meet demand market. From Industry, Trade, Cooperation and Investment Data’s, showed export realization of furniture and various types of craft have been through 78 countries. What support the growth of industrial clusters furniture? None other than the factor of talent or skill as a craftsman carving reliable.

people skills are also a strong differentiation. carving skills for people already are inherited by generations since several centuries ago.

Positioning as furniture and craft center owned by the differentiation will further strengthen brand of . So far, the Government of work together with business associates has been doing promotions by attending various exhibitions, both locally and internationally. The producers also have to innovate by creating alternative products that increasingly rare teak wood. Similarly, product design. In addition to maintaining a classic design, the producers also began to enter the model of contemporary design. That’s all support the brand as a producer of furniture craft.

However have to be careful because of the competition of furniture products, especially in international markets increasingly tight. Although international markets have for years been known as producers of carving furniture with good quality, but have to be careful with competitors like China and Vietnam which is known as a producer of furniture with a cheaper price. The challenge is how to can maintain its brand in the midst of this tight competition. Based on the model positioning, differentiation, and branding at the top, if can maintain each of the core elements of marketing strategy is, undoubtedly can win the competition.

But, to get the best furniture products, you do not need to come directly to Jepara, simply visit outofindonesia.com : Indonesia Furniture Handicraft Wholesale Marketplace